Marketing Strategy

Marketing StrategyBrandingInnovationBrand PositioningBrand SegmentationPricingSegmentation
Marketing StrategyMarketing Strategy
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The ROI Trap

The ROI Trap

How Short-Term Metrics Can Sabotage Long-Term Success

Eduardo Cordoba
Eduardo Cordoba
Marketing StrategyMarketing Strategy
+1+1
The Consumer-First Fallacy

The Consumer-First Fallacy

Balancing Consumer Feedback With Visionary Innovation

Eduardo Cordoba
Eduardo Cordoba
Marketing StrategyMarketing Strategy
+2+2
Companies Should Not Innovate

Companies Should Not Innovate

Unless it's strictly for the right reasons & are fully committed

Eduardo Cordoba
Eduardo Cordoba
Marketing StrategyMarketing Strategy
+1+1
Segmentation Simplified

Segmentation Simplified

Why Targeting Everyone Dilutes Your Impact

Eduardo Cordoba
Eduardo Cordoba
Marketing StrategyMarketing Strategy
+2+2
Brand Positioning

Brand Positioning

It's Not About How Much, But Where

Eduardo Cordoba
Eduardo Cordoba
Marketing StrategyMarketing Strategy
The Marketing Fork in the Road

The Marketing Fork in the Road

Choosing the Path to Success

Eduardo Cordoba
Eduardo Cordoba
Marketing StrategyMarketing Strategy
The Strategy Mirage

The Strategy Mirage

Avoiding the Trap of Mistaking Tactics for True Strategy

Eduardo Cordoba
Eduardo Cordoba