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Innovation

Marketing StrategyBrandingInnovationBrand PositioningBrand SegmentationPricingSegmentation
Marketing StrategyMarketing Strategy
+1+1
The Consumer-First Fallacy
May 23, 2025

The Consumer-First Fallacy

Balancing Consumer Feedback With Visionary Innovation

Eduardo Cordoba
Eduardo Cordoba
Marketing StrategyMarketing Strategy
+2+2
Companies Should Not Innovate
May 09, 2025

Companies Should Not Innovate

Unless it's strictly for the right reasons & are fully committed

Eduardo Cordoba
Eduardo Cordoba
Bite-sized thoughts for marketer's restless minds.

Marketing MindBites

Bite-sized thoughts for marketer's restless minds.

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