Marketing MindBites

Bite-sized thoughts for marketer's restless minds.

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Brand PositioningBrand Positioning

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The Price of Premium

When to Charge More (or Less) and Why It Matters

Eduardo Cordoba

Eduardo Cordoba

BrandingBranding

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The Differentiation Dilemma

Balancing Uniqueness Without Losing Your Audience

Eduardo Cordoba

Eduardo Cordoba

Marketing StrategyMarketing Strategy

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The ROI Trap

How Short-Term Metrics Can Sabotage Long-Term Success

Eduardo Cordoba

Eduardo Cordoba

Marketing StrategyMarketing Strategy

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The Consumer-First Fallacy

Balancing Consumer Feedback With Visionary Innovation

Eduardo Cordoba

Eduardo Cordoba

Marketing StrategyMarketing Strategy

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Companies Should Not Innovate

Unless it's strictly for the right reasons & are fully committed

Eduardo Cordoba

Eduardo Cordoba

Marketing StrategyMarketing Strategy

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Segmentation Simplified

Why Targeting Everyone Dilutes Your Impact

Eduardo Cordoba

Eduardo Cordoba

Marketing StrategyMarketing Strategy

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Brand Positioning

It's Not About How Much, But Where

Eduardo Cordoba

Eduardo Cordoba

Marketing StrategyMarketing Strategy

The Marketing Fork in the Road

Choosing the Path to Success

Eduardo Cordoba

Eduardo Cordoba

Marketing StrategyMarketing Strategy

The Strategy Mirage

Avoiding the Trap of Mistaking Tactics for True Strategy

Eduardo Cordoba

Eduardo Cordoba